Brittany Groshong started as a painter. So when she founded Valley Rose in 2017, the question she was asking wasn’t “what does the engagement ring market want?” It was simpler than that: what does it look like when a ring is actually art?
That question shows up in every piece the studio makes. Designed by Groshong and handcrafted by master jewelers in New York, Valley Rose works in fairmined gold, lab-grown diamonds, and responsibly sourced sapphires. But what actually sets the brand apart isn’t just the materials. It’s the point of view.
Two Worlds, One Brand
Valley Rose’s current collections are split into two distinct visual languages, and both are worth knowing about.
The Celestial Collection, which includes the Luminara, Cosmia, and Avaluna rings, reads like jewelry designed by an astronomer. The Luminara centers a round brilliant inside a starburst of scattered diamonds, the kind of setting that looks completely different every time light hits it. The marquise-set Cosmia has a geometry that feels both ancient and futuristic. The Avaluna, an oval set in a sweeping constellation halo, is the one you’d wear to dinner and watch people quietly lose it over.
The Fantasy Collection is a different energy entirely. Rings like the Rosewood, Farren, and Celria pull from botanical and storybook references, with marquise and pear diamonds set into gold that moves like vines or petals. The Wisteria, a pear diamond surrounded by marquise side stones and sculpted gold flowers, is particularly hard to look away from. These aren’t rings that whisper “quiet luxury.” They say something out loud.
The Thinking Behind It
Groshong has been vocal about the cultural moment driving demand for designs like these. Couples are less interested in rings they’ve already seen on someone else’s feed. They want something that functions as an heirloom from the day it’s bought, not just something on trend.
“An engagement ring is a family heirloom,” she’s said, “and styles like our Elain ring get back to that ethos by making the ring an extension of the couple’s love story.”
Valley Rose offers full customization, so clients can choose their own center stone and work with the studio on every detail. The brand’s center stone guide is genuinely useful for anyone starting from scratch.
On the sustainability side, Valley Rose uses climate-neutral, carbon-capture lab diamonds, Fairmined gold that supports fair wages for small-scale miners, and responsibly sourced sapphires. For couples who care about where the materials come from, not just what the ring looks like, that’s increasingly the standard they’re looking for.
The rings start at $1890 and are made to order. Shop the full collection at valleyrosestudio.com.
This post is sponsored by Valley Rose. All content and opinions are that of GWS. Thank you for supporting the brands that help keep Green Wedding Shoes running.
