
While we adore an outdoor wedding as much as the next girl, today’s editorial, captured beautifully by Gregory Ross, gives us about a million reasons to love a good city loft celebration! Gregory + his wife Erin conceptualized a modern setting where organic elements could artfully mingle with intentional details. They teamed up with creatives from across the country + globe to start to piece their vision together and we’re loving the pretty scene they’re sharing with us! Such good inspiration for an indoor wedding, don’t you think?! Let’s hear a bit more about it from Erin:
Greg + I were inspired by a handful of seemingly dissimilar things when we first started conceptualizing this editorial. A sparse modern loft with views of Downtown Los Angeles, an effortless, yet elegant, sequin gown by our favorite Australian designer, Karen Willis Holmes, and unexpected + wild greenery details.

Katherine of Script Merchant nailed the team’s vision with an invitation suite, and coordinating handwritten paper goods, that were the perfect balance of modern + timeless. We’re way into this color palette, too!



Seriously, how good is this dress?! It’s the Alexandra Gown with the Genevieve Overlay. And the stunning updo + ‘modern French girl-inspired’ makeup by Italia Pierfederici is such a perfect match for it!






Inessa Nichols is a true artist at her craft, completely designing + building vignettes from scratch that looked like they were an organic extension of the space at Hudson Loft.




We’re crazy about this organic, romantic tablescape, featuring subtle touches of gold + a gorgeous greenery chandelier overhead.










So stunning, right? A big thanks to the following creatives for sharing their talents with us today!
GWS Preferred Wedding Artists
Love our partner’s work featured in this post? See more of it by visiting their Artist Guide profile.
Found Rental Co.
Featured in This Wedding

KAREN WILLIS HOLMES

Hudson Loft

Inessa Nichols Design

Script Merchant
Interested in becoming a GWS Preferred Artist? Apply Here.
Other Vendors in This Wedding
Photography: Gregory Ross // Event Design: Erin McDonald for Gregory Ross // Hair Stylist: Italia Pierfederici // Makeup Artist: Italia Pierfederici // Groom Attire: The Black Tux // Cake: Lauren Tretheric // Furniture Rentals: Found Rentals // Models: Cassi Elllis + Sam Haiden