Mid-century loving Long Beach (or SoCal) dwellers, get ready to rejoice, because today’s styled shoot, dreamt up by Green Apple Event Co, is sure to be totally up your alley. HOWL is a brand new event venue in the heart of Downtown Long Beach; a charming loft space filled with a fun and modern atmosphere. The recently renovated early 1900s building will host a wide range of community events from weekly yoga, monthly evening outdoor music, and pop-up retail events. A private outdoor courtyard in conjunction with a 2,500 square foot indoor open floor plan that features exposed brick, hardwood floors and original window frames create a uniquely visual space for any type of event. Since the blank space was just begging to be beautified by local creatives, Green Apple teamed up with Sweet Sage Events, La Femme Fashion, Sposto Photography + more to create a setting filled with lots of Mid-century style.
Photographer, Shauntelle, from Sposto Photography says We wanted our approach to echo the industrial architecture and clean lines Howl provides. We would all love to see couples come in and use the space uniquely to demonstrate their style and story.
We love the rug-lined aisle and intimate feel this courtyard ceremony space provides!
What a pretty berry, gold + green bouquet!
The furniture and stylings are all available for rental and delivery from Modi Event Supply and Green Apple Events. Having such a unique resource so close, we had to build out the idea of utilizing as much furniture as possible to fill and showcase the space. The subtle macrame features and choice of ferns and florals, we felt, juxtaposed the boldness of the Mid-century style and brought a softness to the design.
We love, love that petite cake – staged in a macrame plant hanger! – baked by Jay’s Catering.
See even more in the beautiful film below by Image Machine:
HOWL looks so charming, doesn’t it? It’s always fun to have a cool, new venue nearby!
Thanks so much to the entire team below for sharing their talents with us today!
photography: Sposto Photography // venue name: HOWL // florals: Sweet Sage Events // hair stylist: Face It Sugar // makeup artist: Face It Sugar // videography: Image Machine // calligraphy: Luminous Lines // cake: Jay's Catering // models: Lyndzi Shaheen and Kevin Fogg // coordination: Green Apple Event Co // styling: Green Apple Event Co // gowns: La Femme Fashion // rentals: Modi Event Supply // jewelry: Uncvrd Jewelry // model #1: Uncvrd Jewelry // cocktail ingredients: Rainbow Juice // invitations: Luminous Lines