When Anthropologie launched their darling wedding brand, BHLDN, back in 2011, we were absolutely THRILLED. Every gown and detail were picked with the bohemian bride in mind—so everything had a sort of whimsical + effortless touch. And, they continue to be major trendsetters in the wedding realm, mirroring the shift to modern weddings and playful silhouettes.
So, we kept asking BHLDN—when are you going to create your own line of wedding dresses?! The team there has such a good eye and definitely knows what their brides are looking for… Well, my friends, it is finally here! Introducing BHLDN The Label, a collection of 15 gowns ranging in price from $650 to $1,600, available exclusively in-store and online! The gowns are made to feel like you, just fancier. :)
Let’s learn a little more about the collection + take a peek, shall we?
Bold and geometric graphic laces were a big player in this collection.
Catherine Moellering, BHLDN/Anthropologie’s managing director, shares with us: The thread that runs through this collection is that these gowns were inspired directly from our customer. She wants a gown that’s elevated and unique, but also effortless and easy to wear. Our response was to craft a collection of gowns that makes her feel like the best version of herself.
This Tres Chic Gown has the most DARLING sleeves, no?
Clean Silhouettes + Mixed Media
From beaded motifs to butterfly embellishments, there was no shortage of playful details. Aren’t the fluttering details on the Floating on Air Gown absolutely exquisite?
HELLO, beading!! This Written in the Stars Gown is a serious showstopper, don’t you think?
BHLDN’s buyer, Rachel Scaffe shares: Putting this collection together was so fun and inspiring—both because it’s great to return to our brand’s design roots, crafting a line that’s truly ours, and also because we can take style risks with the BHLDN customer that make this brand distinct and unique among our other vendors.
Feeling something with sleeves? Meet the Golden Hour Gown, and all its champagne-hued goodness.
Plunging Necklines + Open Backs
Can’t. Stop. Staring.
How excited are you?! We’d love to hear which designs you’re crushing on in the comments below! :)
Check out the full collection HERE!
This post is sponsored by BHLDN. Thanks for supporting our sponsors!