If you’re looking for a dress shopping experience minus the cheesy bells + whistles, you’ve probably already heart about Lovely Bride. Known as the “O.G. indie wedding dress boutique,” this is where the cool girls go to find their gowns and we are MA-JOR fans. The soft pastel color palette, plush changing rooms, and free champagne (hello) are hallmarks of the Lovely Bride experience – not to mention the curated collection of gowns from around the world! But these girls aren’t stopping there.
Last fall we introduced you to Lovely Bride‘s first exclusive brand, Louvienne, and they recently launched a new line with designer, Savannah Miller. Today we’re thrilled to give you a first look at Lovely Bride‘s newest exclusive brand: Lovers Society! For all you boho-inspired gals…get ready to swoon. Not only do we have the premiere lookbook images, we had a chat with Lovely Bride founder, Lanie List, who told us where the laid-back style originated. Take it away, Lanie!
GWS: Our readers LOVE the effortless, bohemian look, and Lovers Society offers so many beautiful iterations of the style! What’s the story behind the new brand?
Lanie: We have been in contact with the Lovers Society design team for awhile now, talking about how to bring this brand to life. It’s a small brand out of Australasia, and you know how much we love our bridal designers from down under! We are so lucky they contacted us early on, before they even showed at a bridal market. So while they were growing this brand, we were growing our store count, too. By the time they were ready to launch, we were capable of carrying the gowns in all twelve Lovely Bride shops, so they decided to give the brand exclusively to us. A happy marriage :)
That lace! Perfect for the gypsy bride.
Lanie: It’s a bit hard to tell from the photos because the dresses look so intricate, but they are incredibility comfortable. Most the dresses have stretch in the lining or outer fabrics, created to hug the body perfectly – so good for dancing! Also, we don’t have to wait for major markets to introduce new styles because we are working directly and exclusively with the brand. All of the collection is a limited edition range so as we sell out, the design team will be funneling in new ideas for us to carry year round.
Beach to aisle? No problem.
GWS: Tell us a little bit about the Lovers Society bride!
Lanie: I think she is very youthful and in touch with ready-to-wear trends. She will never sacrifice comfort for style and she’s got a bit of a wild side. I could see her backpacking in Amangiri and riding down the aisle on a horse. Just check out her Instagram…this girl is pretty cool.
Spirit, style, and a little something blue peeking through.
Can’t choose a fav? Neither can we! Book an appointment at any of Lovely Bride’s twelve locations and let us know which gown you find is the most dance-worthy :) Happy shopping!