Our Favorite Cute Fabric Masks that Give Back

Since the CDC has recommended everyone wear cloth masks in public, we’ve seen a lot of our favorite brands and small businesses launch a face-covering initiative. This is FABULOUS for a number of reasons. First, it creates resources for the general public while not dipping into hospital-grade PPE. Second, it’s making up for a loss of income for those employed (or previously employed) by these businesses. And third, it provides a little bit of fun in a very not-fun time — wearing a cute fabric mask that maybe even suggests that there’s a smile behind it!

We’re highlighting companies who have made the pivot to sell and donate masks below. Let’s all support these brands if you can, and care for each other in the process. Also, just a note: many of these masks are made-to-order or available for pre-sale. (Just because they say “sold out” doesn’t necessarily mean they aren’t planning for a big re-stock!) Check the websites and get notified for more information on your favorites! Many brands are also sharing updates on their Instagram accounts if you’re looking for the latest :)

Support a Small Business: Etsy Favorites

bees knees face mask

$8 each

A pocket, a nose wire to breathe easier, and lots of cute fabric options!

floral face mask

$14.50 each

We love these cute cotton masks with pockets for filters.

plaid face mask

$20 each

A classic look with adjustable ties.

linen and lace bridal face mask

$24.50 each

This lace + linen boho mask was practically made for a GWS bride.

floral face mask

starting at $9 each

Love these cute, bold floral prints!

linen face mask

$19.50 each

Linen masks in neutral colors – these guys also have pockets for filters!

linen face mask

$15.99 each

Such a sweet mask. Spring embroidered on linen!

$69.99 for a set of 3

These CUTE washable and reusable cloth face masks are 100% linen with an inside pocket for additional filters.

$52 for 5 pack (adult) and $45 for 5 pack (kids)

We love these colors — and most are ready-to-ship! Grab a pack to match your kids, too.

Green Wedding Shoes x Erin Condren

green wedding shoes flower face mask

$12 for each mask

We partnered with our friends at Erin Condren to use one of our floral prints on their special edition, non-medical face masks.  All proceeds from the sale of these masks will be donated to the First Responders Children’s Foundation. Masks are priced at $12 each which covers the cost to produce the mask as well as a $4.80 donation. Together we can help those who are stepping up to help us all.

First Responders Children’s Foundation provides financial support to children who have lost a parent in the line of duty & families enduring significant financial hardships due to tragic circumstances. They also support, promote & facilitate educational activities & programs created & operated by law enforcement & firefighting organizations whose purpose is to benefit children or the community at large.

Christy Dawn

$30 for a set of 10 masks

Christy Dawn, one of our favorite Los Angeles-based dressmaker, is making sustainable masks that are non-medical grade, 100% deadstock washable cotton. For each order, 5 masks will ship to you, and 5 will ship to people in need.


Plum Pretty Sugar

Plum Pretty Sugar Floral Fabric Face Masks

$20 for 2 masks

Plum Pretty Sugar, – yep, our favorite floral robe company and fellow small business – is now making masks to help support their employees. Created with their exclusive prints, they are washable, reusable and designed to fit as many faces as possible.

The Great

The Great fabric face masks

$12 each

The masks are made in LA from remnant fabric and have a 1:1 offering. Each purchase donates a mask to support staff at Ronald Reagan UCLA Medical Center. (The first batch sold out quick so get notified for the next pre-order!)


$20 for a set of 2

For every set of the “Don’t Spray It” masks sold through 4/30/20, the denim brand will contribute $10 will be to No Kid Hungry in efforts to help kids get the food they need amidst school closures.

Ulla Johnson

$20 each

Created from remnants of the brand’s ready-to-wear fabrics and by members of the design team. 100% of proceeds will be donated to City Harvest NYC and The Bowery Mission. Available for preorder as the first batch sold out in minutes!


madewell face masks

$20 for a 3 pack

Feel-good fact: Madewell and J.Crew have donated 75,000 single-use face masks to Montefiore Medical Center in New York.

Katie May

Katie May bridal mask

$19-$45 each

Made from top-quality bridal and evening fabrications in Los Angeles, every fashion mask purchased will donate 3 utility masks to those on the front lines of the virus. These cute fabric masks are made by members of the team who were no longer able to be employed and is now providing supplemental income.


colorful face masks by RESA

$25 for a set of 5

These face masks come in super cute patterns and colors! Each purchase equals a mask donation to nurses and hospitals.

Katie Pritchard Designs

katie pritchard designs mask

$15 each (and free shipping!)

If this mask looks familiar, scroll down this post and you’ll see why! Katie created a series of cute fabric masks with a cotton double layer with embroidered tulle on top that you’ll recognize from her cute bridal capes + accessories. For every mask sold, one will be donated to essentials workers.

Emilia George

$10 each

The new sustainable maternity line is pivoting efforts to make 100% sustainable, non-medical grade, reusable face masks are made from 100% cupro, one of the most sustainable and breathable fabrics out there.

Buck Mason

$20 for a set of 5

The LA brand is our go-to for essentials the guys in our lives and they’ve made a goal to donate a million non-medical face masks to communities in California and the rest of the country. For every mask sold on the website, Buck Mason will also be donating a mask to those on the frontlines. You can even help by suggesting a donation.

Alice + Olivia

$10 each

For each face mask sold with the brand’s signature logo, one will be donated to hospitals and other in-need communities.

Beyond Yoga

$20 for 2 masks

When you purchase a 2-pack of face masks, Beyond Yoga will donate 2 masks to essential workers.


$19.95 to buy one/gift one

For each mask you purchase, a mask will be donated to CORE, a non-profit founded by Sean Penn working in partnership with the LA Mayor’s Office and the LA Fire Department to provide free drive-through testing for high-risk individuals.


$20 to buy one/gift one

When you buy a mask, you are supporting the production of two masks – one for you and one that will be donated to those working on the front lines — including doctors, nurses, first responders, grocery store employees, and restaurant workers.

Kids Masks

It can be even harder to get your little ones to wear a mask, so we’re all for making them cute and fun! Here are a few favorites that we’re loving for our own littles.

Above: Christy Dawn Kids 5-Pack for $30

Above: Ivy & Co $9 each (also come in adult sizes)

Above: Cubcoats 2-pack for $12.99 (with 10% of proceeds will be donated to support COVID-19 relief efforts)