The New BHLDN Plus Collection for Brides + ‘Maids is EVERYTHING

BHLDN extended sizes

Guys, guys, guys – the new BHLDN Plus collection launched today and we are HERE FOR IT. Included in the category: not 5, not 10, but over 30 curated bridal gowns and 20 bridesmaids dresses. And the best news? They aren’t just online — they are in 10 stores. Because everyone deserves a chance to go to a store and try on a gown. The expanded sizes range includes 0 – 26W and we’re excited to share some of our favorites today! Here’s a little BTS from Lori Conley, BHLDN General Merchandise Manager:

The great thing about love is that everyone fits. With the launch of our inclusive size collection, we are excited to celebrate every bride, at every size. We want our brides and their bridal parties to feel beautiful and confident, which starts with a shopping experience that exceeds expectations. Every neckline, sleeve shape, waist drop, and detail in the collection was designed with the Plus customer in mind.

We’re SO excited. Are you so excited?! Scroll on to learn more about the new category and peep a look at the collection!

{dress above: Haven Gown}

BHLDN Plus Collection Includes Favorite Designers

BHLDN extended sizes

The carefully curated assortment offers varied silhouettes and the season’s top styles, all featuring BHLDN’s signature elements: innovative designs, romantic details, and thoughtful craftsmanship. You’ll find beloved designers like Hayley Paige, Watters, Nouvelle Amsale, Jenny Yoo, Amy Kuschel, Theia, Tadashi Shoji, and Adrianna Papell alongside BHLDN’s own-brand styles.

AND, as part of their commitment to size inclusivity and to “love all, serve all,” there will be no extra charges for gowns included in the Plus category.

BHLDN extended sizes

Frederique Gown by BHLDN The Frederique Gown

BHLDN extended sizes

Cera Gown by BHLDNThe Cera Gown

Try on Dresses in Store

tea length wedding dress

We love how Lori states it:

It’s not enough to simply order a gown in your size, especially if you’re a plus-size bride-to-be. We want all brides to have the magic moment of trying on a gown in-store and falling in love.

Heartleaf Gown for BHLDNThe Heartleaf Gown

BHLDN extended sizesBHLDN Plus for Bridesmaids

Blaise bridesmaids Dress BHLDN The Blaise Dress

A good fit was always the top priority when building out the Plus category. BHLDN brought in plus-size fit models — real people to move, spin, and sit in the dresses — and then asked their opinions on how the gowns felt before going into production. Isn’t that amazing? When you have bridesmaids of all body shapes, BHLDN is making it easier to get a great fit for every girl in your lineup.

Ellis Velvet Dress by BHLDN for bridesmaidsThe Ellis Velvet Dress (comes in a few colors!)

Aeryn Dress by BHLDN for bridesmaidsThe Aeryn Dress (also comes in a few colors!)

BHLDN Plus Designed For + With Real Bodies

Odalis Gown for BHLDNThe Odalis Gown

BHLDN extended sizes

Ready to try on? YEAH, GIRL! To see store availability or book a BHLDN Plus shopping appointment, visit

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