Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

Have a Happy Green Day!

A fun chartreuse (my favorite shade of green) inspired board for a green filled day! Happy St. Patrick’s Day! {clockwise starting with top left: Erwin Wijanto,... Read more.

Modern Dresses by Sarah Seven

Described as “shamelessly romantic with a modern touch,” these dresses are perfect for your wedding dress, rehearsal dinner, or engagement photos. Sarah... Read more.

The Chandelier of Cranes Project

I got a lot of great feedback on my hanging paper crane post. Stephanie from the Wedding Project sent me an email about this great project she is working on. I love... Read more.

I heart ranunculus

I heart ranunculus. With so many different colors, their tissuelike petals, and their ability to come across as modern, romantic, or classic – what’s... Read more.

Hanging Paper Cranes and more!

Remember this wedding with the gorgeous paper cranes they hung form the trees? (first pic below also) Well, after my post the other day I was thinking about this... Read more.

TearDrop Wedding Invitations

I remember seeing Holly’s work a few months ago and I’m so excited that she is sharing some of her favorite invitations with us today! I love her unique... Read more.