Author

  • Jen Campbell
    : Author

    Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

    Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

    Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

DIY: Fabric Button Boutonniere

Today’s fun DIY is a new twist on the traditional flower boutonniere. :) Love the idea of something a bit different and you can easily custmoize this DIY with... Read more.
chalk wedding inspiration

Chalk Inspired Wedding Ideas

I love the idea of incorporating chalk details in your wedding – such a modern + whimsical accent for your day! This super pretty shoot styled by Vintage My Wedding +... Read more.