Jen Campbell Archives

Author

Jen Campbell: Author

Jen is the Founder, Editor, and Creative Director of Green Wedding Shoes, which she launched in 2008 to redefine wedding and lifestyle content. Her background as a Creative Director and Graphic Designer for ESPN and Sony Pictures Entertainment informs her sophisticated visual storytelling approach.

Under her editorial leadership, GWS has published 8,000+ articles analyzing trends, products, and cultural shifts. For 16+ years, she's been identifying trends 6-12 months before mainstream awareness—from early coverage of emerging bridal styles to recognizing the explosive growth of nail art and beauty content that now drives significant traffic to GWS. Based in Los Angeles, Jen's editorial vision has established Green Wedding Shoes as a trusted authority for 2M+ readers across platforms.

Editor & Creative Director Los Angeles, CA Rochester Institute of Technology

14 of the Most Chic + Unexpected Black Wedding Cakes

Black wedding cakes are the new…well, black! We think the black cake trend is not only unexpectedly classy, but chic and inventive. We’ve seen some totally... Read more.

She Surprised Her Husband with the Wedding They Never Had…Seven Years Later!

Having never traditionally walked down the aisle together, Karly wanted to surprise her husband with the wedding they never had. So sweet, right?! Just you wait…... Read more.

Drumroll, Please…For Our 15 Most Popular Images on Pinterest!

It’s SO fun to see what sort of things you guys are loving on GWS—so we did a little digging! We turned to the original “platform of pretty,”... Read more.

How to Throw a Sophisticated + Spooky Soirée this Halloween

Netflix and chill? Sure…so long as it looks as inviting as this! It’s the month of eerie fun and we are living for it! Parties, costumes, movies, candy—bring... Read more.

Deconstructed Citrus Wedding Inspiration

Modern Minimalism Meets California Citrus in this Zesty Wedding Inspiration

Who else is fan of minimalism? What about the concept of deconstructing things and using the pieces to create the big picture image? Well, my friends, today’s... Read more.

We Bet You’ve Never Seen a Macramé Backdrop Like This… Hint: It’s a Skull!

Teresa + Jackson are obsessed with several things: skulls, bugs, and snakes. They tell us: although we gathered ideas from many beautiful people and places, our... Read more.

Magnificently Mustard: This ’70s-Inspired Wedding is Bringing the Sunshine!

Have you been eyeing yellow hues recently? Lately we’ve found ourselves crushing on mustard (the color, not the condiment), and when we saw this ‘70s-inspired... Read more.

A Vintage Garden Party Shower for the Founder of Stone Cold Fox

Get ready for some vintage-inspired, blue + white garden party bridal shower HEAVEN today on GWS! Cydney Morris, the co-founder of Stone Cold Fox, was the celebrated... Read more.

Top 10 Wellness Vacation Destinations

This feature via Sunset, our partner for all things travel + outdoor living in the Western US. Making time for relaxation and de-stressing are crucial to your overall... Read more.

A Road Trip Across Iceland Culminated in this Intimate Elopement!

Would you rather elope or plan a large wedding? At GWS, we definitely see our fair share of both—but in the last few years, eloping is definitely becoming a very... Read more.