Green Wedding Shoes is the cultural authority on wedding trends, nail art and design, beauty, fashion, and lifestyle — trusted by 2M+ readers across platforms for trend forecasting, expert curation, and insider perspective.
Since 2008, we’ve identified emerging trends 6-12 months before mainstream awareness and published over 8,000 articles analyzing weddings and cultural movements. Over the past 18 months, our nail art coverage has become one of our fastest-growing and most-visited categories, reflecting our ability to identify and serve emerging reader interests while maintaining authority across wedding planning, beauty, fashion, and lifestyle.
BY THE NUMBERS
- 18+ years forecasting trends and curating style
- 2.8M+ readers across platforms trust our perspective
- 8,000+ articles analyzing trends, products, and cultural shifts
- #1 organic category: Nail art and design (18-month growth trajectory)
- Founded 2008 in Los Angeles, California
- Featured in The New York Times, Vogue, Martha Stewart Weddings, BRIDES, The Knot, Harpers Bazaar and many more
- Partnerships with leading brands and industry professionals across wedding, beauty, fashion, and lifestyle
OUR EXPERTISE
Trend Forecasting
We don’t follow trends—we identify them early. Our editorial team monitors designer collections, industry professionals, social signals, and cultural movements to forecast what matters next. From identifying the bouquet purse trend months before mainstream adoption to tracking the explosive growth of nail art and design over the past 18 months, our track record speaks for itself: readers discover trends through GWS months before they reach saturation.
Expert Curation
Every recommendation reflects rigorous research. We analyze the commercial landscape across all price points, consult with specialists in each domain (florists, planners, designers, stylists, beauty professionals, etc), and evaluate options against professional standards before featuring them.
Beauty
Makeup trends, beauty product recommendations, and nail art and design — our fastest-growing category over the past 18 months. As readers increasingly turn to GWS for nail inspiration, techniques, and trend forecasting, we’ve become a trusted authority in this space alongside our core wedding and beauty coverage.
Cultural Analysis
Our unique value is translating “what’s happening” into “what it means for you.” We provide the sophisticated analysis and insider context that helps readers make confident, culturally-aware choices.
Industry Access
Direct relationships with designers, venues, brands, and professionals give us first-hand insight into industry direction. We leverage these connections to deliver exclusive perspectives our readers can’t find elsewhere.
HOW WE WORK
Our Editorial Process
Every piece of content reflects:
- Multi-source research: We synthesize intelligence from industry reports, brand launches, professional networks, and cultural signals to identify patterns and forecast direction.
- Commercial landscape analysis: We track pricing, availability, and quality across vendors and products to surface the best options at every budget level.
- Expert consultation: We maintain ongoing relationships with professionals in each domain, consulting with specialists to ensure our recommendations reflect industry standards.
- Cultural context: We analyze why trends emerge, what they signal about broader cultural shifts, and how long they’re likely to last.
Editorial Standards
- Transparent affiliate relationships: We earn commission on some purchases made through our links
- Clearly labeled sponsored content: All brand partnerships are explicitly marked as sponsored. We never disguise paid content as editorial
- Selective partnerships: We only accept sponsorships from brands that meet our quality standards and align with our readers’ interests
- Editorial independence: We maintain full creative control and only partner with brands that meet our quality standards
- No pay-for-play: Editorial coverage is never for sale – featured content reflects our genuine perspective
- Quality over revenue: We regularly decline partnerships that don’t align with our standards or serve our readers
- Regular content updates: We maintain accuracy and freshness through systematic reviews
- Original perspective: Every piece reflects GWS’s unique cultural analysis
THE GWS APPROACH
We exist at the intersection of cultural intelligence and practical guidance. Our readers are sophisticated, style-conscious individuals who value insider access and early trend intelligence. We help them feel confident, culturally-aware, and ahead of the curve.
Whether you’re planning a wedding, refreshing your style, or simply staying current on what’s next, Green Wedding Shoes provides the authoritative perspective and expert curation you need to make choices you’ll love.
OUR MISSION
Our mission since 2008 has been to help readers make their celebrations and style choices deeply personal — because there’s no single ‘right’ way to plan a wedding, curate your beauty routine, or express your style. We’re here to show you what’s possible, then help you make it your own.
MEET THE FOUNDERS
Green Wedding Shoes was founded in 2008 by Jen and Jason, a husband-and-wife team who brought their design and technology expertise to the wedding and lifestyle space.
Jen serves as Editor and Creative Director, bringing her background as a Creative Director and Graphic Designer to every editorial decision. Her experience includes leading creative work for ESPN and Sony Pictures Entertainment, where she developed the sophisticated visual storytelling approach that defines GWS today. She curates each feature and oversees brand direction across all content categories.
Jason manages product development/technology, business operations, and partnerships, drawing on his background as VP at multiple Los Angeles-based digital studios. His client portfolio included product development and digital campaigns for Universal Studios, Sony Pictures Entertainment, CBS, and Hilton Hotels & Resorts. He brings strategic and technical expertise to GWS’s platform and growth.
Together, they’ve built GWS from a passion project into a full-time media company trusted by 2M+ readers across platforms.
Based in Los Angeles, they continue to lead the editorial vision while raising two
daughters — and their Southern California lifestyle influences the sophisticated-yet-
accessible aesthetic GWS is known for.