2017 Atelier Pronovias Collection from New York Bridal Fashion Week

Pronovias Bridal Market NYC 2016

This past Saturday, our mouths dropped and our eyes lit up with stars + hearts. Why? Pronovias presented its 2017 Atelier Pronovias Collection in an exclusive fashion show at the historic Prince George Ballroom in New York City, during New York Bridal Fashion Week. The seasonal event for bridal fashion was dotted with international supermodels, loads of lace, gorgeous drapery and well, the dress of practically every bride’s dream.

Designer Hervé Moreau created a collection that is simultaneously elegant + alluring, and we’re absolutely delighted over every single gown! With a focus on intricate details, soft textures, and feminine embroidery, the gowns come alive with sensuality. Moreau introduced a range of fabrics + embellishments – from taffeta, tulle and crepe, to feathers, fringe and flowing capes. Utilizing haute couture design techniques, he truly amped up the volume of this collection.

Ready to see all the sparkling goodness, photographed by Xavi Menos?

Pronovias Bridal Market NYC 2016

We love the airy + ethereal feel of this dress, complemented by the model’s loose waves created by Michelle Martens for Joico, and dewy makeup by Marina Kallman for artis Brush.

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

Holy smokes!! The floral embroidery on the bodice is so effortlessly cool and just melts into the rest of the flowing fabric.

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

We’re crushing on the cloudlike lace of this A-line gown, pictured on the left.

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

For the bold + daring bride, this gown is for you!

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

Chic silhouettes that highlight the female form are timeless + stunning.

Pronovias Bridal Market NYC 2016

The 2017 line-up was designed to make the bride-to-be feel confident, and become sort of a ‘second skin’.

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

This dress takes a Victorian neckline and makes it modern + sultry. The see through, barely there lace is positively stunning.

Pronovias Bridal Market NYC 2016

Pronovias Bridal Market NYC 2016

A simple gown in the front that reveals a transparent panel in the back… And with that, our hearts have been stolen! It’s all just so, so dreamy.

Which one(s) are you drooling over? We’d love to hear!!

photography (front row and backstage): Xavi Menos // photography (backstage): Charlotte van den Berg // hair: Michelle Martens for Joico // makeup: Marina Kallman for artis Brush

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