Ivy & Aster 2014 Collection

Ivy_Aster_Collection

We are big fans of Ivy & Aster’s stunning gowns here at GWS, so we’re super excited to be sharing an exclusive first look at their newest collection, captured by Rosie Hardy, with you all today! Launched in 2010, Ivy & Aster’s bridal and social lines have become a favorite of brides around the globe. Starting with an air of romance and adding a dash of whimsy, Ivy & Aster delivers a novel spin on traditional wedding attire. Delicate silk fabrics are fashioned in modern, refined silhouettes, giving the perfect mix of ethereal and wearable. According to Ivy & Aster, the darling is in the details. They love a hint of sparkle, rows of ruffles, a velvety swiss dot, essentially anything that is one part sweet and one part sass. Their accessories borrow from vintage nostalgia, give a nod to current fashion trends, and were designed to help you style out a unique and personalized look for your wedding day!

Read on for a fun interview with the Ivy & Aster team and to see our favorites from their 2104 collection…

RomanticStroll-spring


GWS: Tell us about the concept for the imagery of the new collection…

I & A: I was so excited to work with photographer Rosie Hardy because I felt her style was so different than a lot of bridal imagery out there now and I wanted something different. Ideally we would have shot outside but the cold and rainy season was here so Rosie decided to create the outdoors inside! We worked in a great studio with old mill floors and huge windows so you really do feel as if there is a forrest inside a building, as if nature has taken hold of the studio. A friend of Rosie’s brought in tree trunks all the way from Scotland! Furthering the idea of a forrest and nature, Rosie created three sets to capture Spring, Fall and Winter. The images to me are very ethereal and almost magical. It worked perfectly to showcase our dresses!

spring_dresses_ivy_aster

nowandforever-fall


GWS: Tell us about the dresses in the new collection…

I & A: We always try and stay true to our design philosophy which incorporates a beautiful dress, in a soft, flowing fabric, but is affordable and therefor approachable for a lot of customers. Adding to that, we love to drop in a new novelty fabric or a new embellishment or fabric treatment, which makes the dresses feel modern with a nod to nostalgia. We want the dresses to be simple and really let the bride wearing them become the showcase. We also create a lot of accessories that you can mix and match and really make each dress reflect your own personal style.

afternoondelight-fall

fall_dresses_ivy_aster


GWS: What do you want your customer feel when views your new campaign?

I & A: We always want the bride to get caught up in the story created with the imagery but we want her to picture herself in the moment. Hopefully these capture how she wants to feel on her wedding day and inspire her to live in this once-in-a-lifetime dream of choosing a wedding gown and creating an unforgettable day.

artistmuse-winter

Morningdewdrop-winter

Stillofthenight-winter

IvyAster_win


And we’re excited to let you know that Ivy & Aster will be selecting (from a random drawing) three Facebook followers to receive a FREE Moonstone Cuff (as seen above)!  There’s only one rule to qualify: you must ‘Like’ Ivy & Aster’s Facebook page. Thanks so much to Ivy & Aster for letting us in on this fun opportunity! Be sure to follow @ivyandaster on Twitter + Instagram to stay up to date + check them out on Pinterest, too! So much beautiful inspiration!

Drawing will be held on February 1st, 2014.

dresses: Ivy & Aster // photography: Rosie Hardy // studio: Hallam Mill, Stockport UK // props: Emma Mycock // models: Toni & Anna @ J’Adore Models Manchester, Emily Higgins + Chelsea Edge // makeup Artist: Laura Gingell //  hair stylists: James Alfie Parr, Alex Nutting + Louise Smith // hair accessories: Heart of Gold Designs // handbags: Red Ruby Rose // all other accessories: Ivy & Aster

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Minimal + Organic White Wedding Inspiration

white organic tablescape

Inspired by the beauty + simplicity of European living, the team behind our next feature created a stunning, natural environment that would be the perfect inspiration for an elegant wedding! To achieve the gorgeous, minimalistic vibe, stylist Lindsey Zamora paired sleek ghost chairs and white table linens with custom wood tableware which created an unexpected + organic setting. The loose + sculptural floral design by The Southern Table tied together the whole look seamlessly + solidified the shoot’s minimal, European sentiment. Such a gorgeous table that I’m sure will inspire lots of 2014 brides + grooms to be!

And isn’t the soft, romantic style of Ben Q.’s photography a perfect fit for the styling?! It’s all just so pretty…

ghost chairs

wooden chargers

white organic centerpiece

orange table decor

wooded napkin ring

white organic

white organic bouquet


The lush garland is one of my favorite details!

eucalyptus table runner

wooden plate chargers

eucalyptus table runner

white organic inspiration

white organic inspiration bouquet


A big thanks goes out to the below creatives who made this shoot come together so beautifully! Are any of you in the midst of planning a wedding with a similar style?

photography: Ben Q. Photography // planning + design: Lindsey Zamora Wedding Styling + Design // venue: 333 1st Ave. Dallas, Texas // florals: The Southern Table // producer: Kiki Preston // stationery: Southern Fried Paper

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Parisian Rooftop Wedding Inspiration

paris rooftop inspiration

Today’s lovely styled shoot, captured by Pierre Atelier and Vovies Photograph, transports us right to Paris, with a charming staged celebration inspired by modern graphics + the color emerald. When Beatrice from Mymoon began to brainstorm design ideas for the shoot, she knew she wanted to create a beautiful tablescape, with a modern, secret garden feel, and fill the table with plants + blooms placed in sleek, clean-lined vessels. I think it turned out great + is sure to inspire all of you couples who are appreciators of modern style!

Anther fun detail was the super unique “guest quilt” the team created in lieu of a guestbook. This could be a really cool DIY project that can later serve as the perfect memento from your day! :)

paris rooftop inspiration

black lined jacket

tattoo

paris rooftop inspiration

paris rooftop inspiration

parisian invite

rooftop bar

paris inspiration

green and white cake


The bride’s flowy dress was by French designer, Rime Arodaky.

paris rooftop bride

paris rooftop inspiration

paris rooftop inspiration

quilt guest book


The quilt is so fun, right?!

quilt guest book


Fancy Beast, a real-life French rock band, got everyone moving in what became a rad, Parisian rooftop dance party!

cupcakes

rooftop band

paris rooftop


Check out the fun video, too!


Big thanks to the talented French creatives below for inspiring us with some Parisian rooftop wedding inspiration today!

photography: Pierre Atelier and Vovies Photograph // planning + design: Mymoon // venue: BETC roof top Paris, France // florals: Antique Garden // videography: Weddream Production // bride’s dress: Rime Arodaky // groomsmen suits: De Fursac // bow ties + tie: Ikoniz a boy // bridesmaid dress: Rainbow People // girls shoes: Ellips // stationery: Rouge Pompon // ethical jewels: Paulette à bicyclette // wedding cake + cupcakes: Synie’s Cupcakes // make-up + hair: Marion Porcon, Anja Langer and Estelle Bonnier // eshop: Pour les jolis jours // band: Fancy Beast

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